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Host Valli Lopez loves sharing their stories, and Burrito Battle brings that passion to life. By showcasing East County’s favorite burrito spots, she creates visibility for local businesses while elevating the culture of the neighborhoods she loves. 🌯❤️
Each episode, Valli samples burritos from three East County spots and sits down with a prominent East County local for an honest, human conversation. It’s a snapshot of the people, pride, and personality that make this community strong.
💡 When your content celebrates your community, your brand becomes part of its story.
#RealTalkMedia #DiscoverEastCounty #BurritoBattle #CommunityFirst #SupportSmallBusiness
Your brand isn’t your logo. It’s what people associate with you when your name comes up. Every post, partnership, and conversation paints that picture.
Build the right associations:
✅ Show up for the community: local spotlights, clean-ups, youth teams
✅ Give back (and share the why)
✅ Teach, don’t pitch: quick market explainers that reduce seller risk
✅ Stand with respected partners and clients
Avoid the brand killers:
⚠️ Polarizing hot takes that invite negativity
⚠️ Associations with vendors who cut corners
⚠️ Gossip or competitor shade that signals insecurity
⚠️ Long posting gaps that look like inactivity
Choose the brushstrokes that make people think, “I trust this person to represent me.”
#RealTalkMedia #RealtorBranding #ModernRealtor #RealtorMarketing #BrandPerception
Real estate isn’t just about property, it's about people. 🏡
In episode 51 of the Cashflow Podcast, guest Bo Bortner opens up about being present for his clients through every major milestone: marriage, kids, downsizing, even loss. Sometimes, doing what’s best for your client means saying no to a deal.
💡 The best agents don’t chase every deal. They earn trust by doing what’s right, even when it means walking away from a sale.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @bobortner
#CashflowPodcast #ClientOverCommission #RealTalkMedia #HomeBuyingJourney #TrustYourAgent
🏡 Great content often starts with one small intention, and grows the moment you look deeper.
In this behind-the-scenes clip, Real Talk Media's Brett Ward shares how a simple photo shoot at a Rancho Santa Fe new build turned into a full transformation showcase. Once the team stepped inside, the story expanded: staging impact, design details, and the power of before-and-after visuals.
For Realtors, the lesson is simple: You don’t need a huge setup to create impactful media. Start with one idea, show up consistently, and let the environment inspire the rest.
#RealTalkMedia #RealtorMarketing #StartCreating #RealEstateContent #BehindTheScenes
📣 Jan Ryan knows that real estate is rooted in community, and that’s why she uses Discover Ramona to highlight the people keeping the town informed and connected.
In this episode, Jan and co-host Valli Lopez feature Michael Raher of Ramona Home Journal, a publication that lands in thousands of mailboxes every month. With event calendars and a space for nonprofits and local businesses, the journal helps residents stay plugged in.
When you elevate your town, your brand grows with it.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @michaelraher, Owner and Publisher of @ramona_journal
#DiscoverRamona #RealTalkMedia #RamonaHomeJournal #CommunityConnections #LocalMediaMatters
It’s easy to feel like real estate is out of reach, but it isn’t.
On San Diego Market Movers, John Lieber shares why even in today’s high-rate market, buying a 2–3 unit property and living in one can still be one of the smartest moves for long-term wealth.
💡 Your marketing should speak to the long game. Help your buyers see where ownership starts, not just where it ends.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @john_lieber_group
#RealTalkMedia #SanDiegoMarketMovers #HouseHacking #SmartInvesting #RealEstateStrategy
Listing pics are nice, but your face is what builds familiarity and trust.
Teach, tour, react, repeat. Show up with quick explainers, local reactions, and authentic takeaways that tie back to the neighborhoods you serve.
#RealTalkMedia #FaceOfYourBrand #ModernRealtor #StayTopOfMind #ContentThatConnects
The skills that made you great elsewhere can make you unstoppable in real estate. 🧩
In this Revive & Reveal episode, Mike Blair talks about how a background in corporate apparel and operations gave him the confidence and structure to thrive in the real estate world. The leap was natural because the mindset already matched. 💼
🎥 Don’t underestimate the power of your path. Content that shows how you think builds trust that lasts.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @mikeblairrealty
#ReviveAndReveal #RealTalkMedia #RealtorJourney #CareerPivot #TransferableSkills
Local content builds real trust, and Discover La Jolla is proof. Realtor Jim McInerney uses his platform to spotlight people who are shaping the community he serves.
In this episode, Karen Roque shares how small wins, like successful events or new volunteer engagement, bring big meaning. 🙌
Make content that celebrates your people and your purpose. It keeps your brand top of mind for all the right reasons. 🏡✨
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @karenroquelj
#DiscoverLaJolla #RealTalkMedia #LocalImpact #RealEstateWithHeart #NeighborhoodLeaders
Real estate is about relationships, not transactions.
On Episode 50 of the Cashflow Podcast, Realtor Danny Quesada shares a simple but powerful truth: Long-term happiness matters more than quick wins. This approach builds long-term loyalty, not short-term commissions. And in this market, loyalty is priceless. 💡
💬 Want repeat business? Start by being someone people actually want to call back.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @danny.dq
#RealEstateSuccess #CashflowPodcast #ClientFocused #ServeNotSell #TrustFirst
Top producers are active and visible everywhere.
When your audience sees consistently across multiple channels, they assume your process is dialed. Lead with simple teachable moments, neighborhood context, and proof that you are the best bet in the market.
#RealTalkMedia #RealtorBranding #TopProducerMindset #StayVisible #ContentThatConverts
💬 Valli Lopez loves using her voice to amplify the good in our neighborhoods, and the stories she shares through Discover East County are a powerful reflection of what community really means.
Every episode is a chance to hear from people who lead with integrity and serve with heart. It’s not about the spotlight, it’s about shining it in the right direction.
💡 Aligning with stories like these helps you stand out as someone who cares deeply about the people and places you serve. It’s the kind of content that builds trust and connection over time.
🎧 Podcast: @discovereastcounty
🎙️ Host: @vallihomes
#DiscoverEastCounty #EastCountyExperts #RealtorInsights #CommunityDriven #PurposefulBranding
In the upcoming Episode 64 of the Cashflow Podcast, Patrick Mercer breaks down how clarity in your role can transform your real estate business. After a decade in the industry, he realized that wearing every hat was holding him back.
💡 Your business grows when you stop trying to do it all. Create structure that lets you stay in your zone of genius.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @patrickmercersd
#CashflowPodcast #RealEstateLeadership #BuyerSpecialist #LeadWithClarity #AgentSystems
💬 Jan Ryan uses her platform Discover Ramona to do what she does best—educate, empower, and connect her community through real insight.
In this episode, she shares that Ramona currently has 85 active listings, with a median price of $919K, but homes that actually sell average around $799K. With more inventory and slower movement, overpricing can cost sellers valuable time and momentum. 🏘️
✨ Knowledge builds confidence. When you stay educated on local market trends, you make smarter moves in real estate and beyond.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RamonaMarketUpdate #SellerTips #SmartPricing
Real estate is changing, and the best agents are evolving with it.
Get ready for an insightful episode of the Cashflow Podcast as Chris Catania reveals how AI tools are transforming how he communicates with clients. In his chat with Jayson Yoss, he breaks down how using AI adds depth, precision, and confidence to every conversation.
It’s not about outsourcing decisions; it’s about upgrading your thinking. The best agents are using tools to gain more clarity before every client meeting.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @thechriscatania
#CashflowPodcast #AIForAgents #ChatGPTForRealtors #RealEstateTools #ModernRealEstate
If they don’t see you, they can’t hire you.
The agent who shows up consistently will outsell the one whose ‘almost ready’ content never gets published.
Balance market education with community and niche stories so you earn mindshare, not just impressions.
#RealTalkMedia #RealtorMarketing #StayTopOfMind #RealtorBranding #CommunityDrivenMarketing
Mentorship isn’t optional, it’s a competitive edge. 🧠
In an upcoming episode of the Cashflow Podcast, Lina Saba opens up to Jayson Yoss about how mentorship shaped her mindset, sharpened her skills, and helped accelerate her growth in real estate.
💡 If you want to grow fast, surround yourself with people who’ve already been where you’re headed.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @lina_n_house
#CashflowPodcast #RealEstateMentorship #IronSharpensIron #RealtorGrowth #SurroundYourselfWithGreatness
Perfection is a myth that’s holding people back.
On San Diego Market Movers, Rebecca Monge explains why waiting for the "perfect" time or the "perfect" home often means missing real opportunities, especially in a market like San Diego.
💡 The most effective listing strategy helps clients act from clarity, not hesitation. Don’t market perfection, market the power of well-timed, informed decisions.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @rebeccathrealtor
#RealTalkMedia #SanDiegoMarketMovers #RightNotPerfect #SmartRealEstateMoves #RealEstateTruth
Thinking of using a 1031 exchange? Here’s what you really need to know. 💡
In this upcoming Cashflow Podcast episode, Jake Schiro sits down with Jayson Yoss to walk through the real-world timeline of a 1031 exchange, a powerful strategy for deferring taxes when selling and reinvesting in property.
💡 Success with a 1031 isn’t just about knowledge, it’s about execution. Partner with someone who manages the clock like a pro.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @jakeschiro, President at @apx.1031exchange
#CashflowPodcast #1031Exchange #RealEstateTaxStrategy #InvestmentRealEstate #InvestorTips
🎬 Imagine walking into a studio and walking out 30 minutes later with every piece of content your listing needs.
Most agents spend hours creating, editing, and posting content that still doesn’t capture their brand. The truth is, great marketing doesn’t need to be complicated, it just needs to be consistent and strategic.
From listing videos to milestone posts, it’s possible to show up everywhere your clients are without losing focus on what you do best: selling homes.
⚡️ Swipe through to see how top agents turn 30 minutes into weeks of on-brand content.
#RealTalkMedia #RealtorMarketing #ListingStrategy #RealtorBranding #TopOfMindMarketing
If you’re not connecting, you’re not converting.
In this episode of Revive & Reveal, guest Brian Ruhl joins host Brian Daly to talk about what really closes deals, and it’s not just slick marketing or cold outreach. It’s compassion, sincerity, and deeply understanding the person in front of you. 💬
Your content should teach, not just talk. Use it to show how you guide, listen, and lead with heart.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
✨ Guest: Brian Ruhl, Lead at The Ruhl Team
#ReviveAndReveal #RealTalkMedia #RealtorMarketing #RealEstateTrust #ContentWithPurpose
Jim McInerney uses Discover La Jolla to elevate the people who make this community exceptional. It’s content with purpose, and it’s part of what makes his real estate brand so trusted. 🎙️🏘️
In episode 58, he sits down with Wendy Moore of the San Diego Fire Rescue Foundation, whose work helps fund vital gear, wellness tools, and training for our city’s first responders when public funding falls short. 🚒
Stories like these show what kind of impact your content can have when it's rooted in service.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: Wendy Moore, Executive Director of @sdfirerescue
#DiscoverLaJolla #RealTalkMedia #CommunityFirst #SupportFirstResponders #LocalImpact
Generic broker content makes you sound like every other agent. If you just post about real estate all the time, it feels like ads.
Authority needs an author. Your market instincts, your take on a neighborhood, your way of serving people. That’s YOUR voice.
#RealTalkMedia #RealtorBranding #AuthenticMarketing #RealEstateContent #RealtorTips
🏡 Valli Lopez uses her platform to highlight professionals who serve with heart, and that’s exactly what makes Ray Neder stand out.
In Episode 18, Valli sits down with Ray of R. Neder Construction, who reminds us that construction isn’t just about tools and timelines, it’s about trust. Ray understands the emotional and financial weight of renovating a home, and he leads with patience, empathy, and clear communication.
Delivering long-term value means connecting clients to partners who care. Ray’s story is a reminder that who you recommend reflects back on you.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
✨ Guest: Ray Neder of @rnederconstruction
#RealTalkMedia #DiscoverEastCounty #RNederConstruction #ClientCareFirst #TrustedReferrals
💡 If you’re posting content without knowing who you’re talking to, you’re missing the point.
Every Realtor has 3 audiences: people who know you, people who recognize you, and people who don’t… yet. But the secret isn’t what you post, it’s how you show up for each group.
🔥 Swipe through to learn the Three-Sphere Action Plan, a simple and strategic way to tailor your content and turn familiarity into trust.
#RealTalkMedia #RealtorStrategy #RealtorBranding #SphereOfInfluence #ContentThatConverts
Great agents don’t just list, they leverage. 📲
In Episode 49 of the Cashflow Podcast, guest Bailey Tarr breaks down her listing strategy with host Jayson Yoss, explaining how she gets triple the exposure of major portals, and with real metrics to back it up.
From listing videos to social analytics, Bailey’s not just selling homes; she’s building relationships, optimizing reach, and guiding clients to the finish line with ease.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @bailey.tarr
#RealTalkMedia #CashflowPodcast #RealEstateMarketing #SocialDrivenSales #RealEstateStats
🌟 Jan Ryan knows that what makes Ramona truly special isn’t just the homes; it’s the heart of the people. Through Discover Ramona, she spotlights locals who are preserving that spirit for generations to come.
In this episode, Jan and co-host Valli Lopez talk with Rachelle Laws, Secretary of the Ramona Heritage Alliance, a nonprofit dedicated to celebrating and supporting the town through community events, scholarships, and crisis aid. 💙
💬 The more your brand uplifts your community, the stronger your presence becomes within it.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @r_laws_, Secretary at Ramona Heritage Alliance
#DiscoverRamona #RealTalkMedia #LocalStories #SupportLocalEvents #RamonaLife
One of the hardest parts of real estate? When clients won’t listen. 💔
In a business filled with emotions, logic doesn’t always win, and that’s what makes it so tough. You see the losses coming. You give your best advice. But when clients can’t hear it, both sides lose.
Realtors, don’t keep these stories to yourself. Use your content to show the real side of what you do. Your ability to guide with compassion is what sets you apart, start telling that story.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @janryan9780, Broker Owner at @ramonaremaxdirect
#ReviveAndReveal #RealTalkMedia #ClientChallenges #TruthInRealEstate #RealEstateReality
Buyers aren’t rushing like they were, but they are still buying.
On this episode of San Diego Market Movers, Danny Davis breaks down why sellers haven’t missed the market, but why waiting could shift their advantage.
💡 Your listing content should reflect real-time trends, not outdated momentum. Sellers don’t need panic, they need a plan.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: Danny Davis @sandiegobrokerage
#RealTalkMedia #SanDiegoMarketMovers #SellerTiming #RealEstateTrends #HomeSellingStrategy
With Discover La Jolla, Jim McInerney creates content that doesn’t just build brand, it builds credibility. By spotlighting local experts, he shows clients he’s connected to the best in the business. 🏘️
In this episode, he talks with Carol Kaplan and Kim Kelly of Everything Creative Designs. These top stagers share why great staging should highlight the home, not distract from it, and how subtle design mistakes can quietly kill a sale.
Details matter. Partner with pros who know how to elevate the story your listing tells.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @caroldannic & @kimkel2 of @everything.creative.designs
#DiscoverLaJolla #RealTalkMedia #HomeStagingMatters #RealtorTools #DesignWithPurpose
📉 Losing a listing doesn’t always mean you lost to a better agent; it often means you weren’t top of mind.
Most clients choose the first Realtor they think of when real estate comes up. If you’re not consistently visible, even past clients and friends can forget you’re in the business.
Consistency builds recognition, and recognition builds trust. Your mix of content should reinforce both who you are and what you do.
💡 Swipe through to learn how to structure your posts to stay remembered, not replaced.
#RealTalkMedia #RealtorStrategy #TopOfMindMarketing #RealtorBranding #ClientRetention
🚀 Sometimes the pivot leads to the biggest breakthrough.
In this upcoming Revive & Reveal episode, Mike Blair opens up about leaving the investor world behind and launching a new real estate team. After a tough 2022, Mike leaned into what he knew best: relationships and results and it paid off. 💼📈
Your content should show how you adapt and lead. These are the stories your future clients and agents want to hear.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @mikeblairrealty
#ReviveAndReveal #RealTalkMedia #RealtorReinvention #TeamBuilding #MarketShifts
Realtors who showcase their community build more than a brand, they build belonging.
In this reel, Valli Lopez spotlights Fat Boy’s Deli, a hidden gem inside a liquor store that’s serving up wild, unforgettable sandwich creations. It’s an East County staple and a must-stop before your next road trip. 🥪
💡 Content like this builds local credibility. It shows you’re not just working in the area, you’re part of the lifestyle.
#RealTalkMedia #FatBoysDeli #EastCountyRealtor #ValliLopez #CommunityHighlight
🗣️ If clients only see one option, are you guiding or just selling?
In this upcoming Revive & Reveal episode, Brian Daly and Justin Wilfinger get real about agent responsibility. True advisors show clients the full picture, not just the fast close. Sometimes, giving people choices is the thing that earns their deepest trust. 🔍🏡
If you’re committed to doing right by your clients, show it through your content. The way you advise should be visible, not hidden behind transactions.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: justin_wilfinger
#ReviveAndReveal #RealTalkMedia #WeRevive #RealtorEthics #ClientEmpowerment
Planning a major build or renovation? Start with the sewer line. 🏗️
In Episode 47 of the Cashflow Podcast, guest Steve Ochoa of Daniel’s Plumbing & Son, Inc. shares with host Jayson Yoss why failing to inspect underground systems can lead to massive, hidden costs.
Builders and investors often overlook the plumbing, until the repairs cost more than they saved.
💡 Smart real estate pros inspect the foundation of everything, including what you can’t see.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: steve.ochoa54 of @daniels_plumbing_son
#CashflowPodcast #RealTalkMedia #PlumbingTips #PreventCostlyRepairs #HomeInspectionMatters
📲 Most agents think lead generation means chasing new people, but your next listing might come from someone you already know.
The real opportunity isn’t in cold outreach, it’s in warm reconnection.
A simple “Hey, great seeing you!” can start a chain of moments that rebuild trust, create familiarity, and make you the first call when real estate comes up again.
🔥 Swipe through to see how small, intentional actions can turn old relationships into your most valuable future clients.
#RealTalkMedia #RealtorMarketing #StayTopOfMind #RealtorVisibility #RelationshipMarketing #ClientTrust #RealtorStrategy #ModernRealtor #TopRealtorTips #RealEstateGrowth
🌻 Jan Ryan has a gift for connecting people to the heart of Ramona. Through Discover Ramona, she showcases the stories that make this community feel like family.
This episode features Akke Dowle of California Farm Life, whose family grows over a million pounds of pumpkins annually. 🎃 From dairy farming to produce and pumpkins, their story is one of hard work, family roots, and community pride.
When your content celebrates the people behind your town, your brand becomes part of what makes it special.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @akkemarie, Owner of @california.farm.life
#DiscoverRamona #RealTalkMedia #CaliforniaFarmLife #PumpkinPatch #AuthenticBranding
Good pricing + great timing = a successful sale. 💯
Woody Henderson breaks it down on San Diego Market Movers: while rate cuts are good news for affordability and could push prices upward, that’s no excuse for sellers to overprice.
💡 Marketing that educates also protects your brand. Use your platform to explain how market conditions and pricing go hand in hand because listings don’t go stale from lack of effort, they go stale from lack of strategy.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @woodyhenderson
#RealTalkMedia #SanDiegoMarketMovers #PriceItRight #SellerStrategy #RealEstateInsights
💭 Feel like you’re falling behind? You’re not alone.
On the Revive & Reveal podcast, host Brian Daly gets honest about the struggle we all face: feeling like we should know more, do more, be more. But the truth is, mastery takes time. The key is starting where you are and owning it. 🔑
Your audience connects with realness. Use content to share your focus, your learning, and your growth.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #WeRevive #RealtorMindset #RealtorAuthenticity
Jim McInerney’s Discover La Jolla isn’t just a podcast; it’s his way of building trust through stories that show he knows and supports the community he serves. 🎧🏡
In this episode, Jim talks with Ron Jones and Mike Mazaika of La Jolla Insiders, whose mission is to showcase the stories of legendary local merchants and elevate what makes La Jolla a world-class destination beyond just food and views. ✨
When you create content that celebrates the fabric of your community, you build a brand that truly belongs.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: Ron Jones and Mike Mazaika of @lajollainsiders
#DiscoverLaJolla #RealTalkMedia #LaJollaInsiders #RealtorBranding #ContentThatConnects
💡 Here’s a stat that should change how you market yourself: 81% of sellers hire the first agent they talk to.
Not the one with the most experience. Not the one with the lowest fee. The first. If you’re not consistently showing up, someone else is, and they’ll be the one who gets the listing.
Wondering what that balance looks like? Swipe through to see how to structure your content each week and help you stay visible, trusted, and top of mind. 🎯
#RealTalkMedia #RealtorMarketing #TopAgentTips #BeTopOfMind #ContentThatConverts #RealEstateBranding #RealtorGrowth #StayVisible #RelationshipMarketing #ListingSuccess
📍 Community content builds connection, and connection builds your brand.
In this reel, Valli Lopez shares a go-to local favorite: Albert’s Mexican Food in El Cajon. As a mom, she values fresh ingredients and a family-friendly menu. As a community member, she supports small businesses that give back.
🎥 Content like this says more than “I sell homes”; it says “I live here.” That’s the difference your audience feels.
#RealTalkMedia #RealTalkMediaProductions #ValliLopez #ElCajonEats #EastCountyLiving #AlbertMexicanFood #SupportLocal #CommunityRealtor #RealtorContentTips #KnowYourNeighborhood
"I’ll get you the highest price" sounds great, until the market shifts. 📉
In Episode 47 of the Cashflow Podcast, Angela Kim joins Jayson Yoss to talk about why making big promises in real estate is a losing game. You can’t control the market. But you can control your approach, your strategy, and your communication.
💡 Clients don’t need guarantees; they need guidance they can trust.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @angelasellingsandiego
#CashflowPodcast #RealTalkMedia #ListingStrategy #RealEstateLeadership #ClientCommunication
💬 Jan Ryan loves shining a light on Ramona’s most inspiring people, and through Discover Ramona, she gives their stories a place to be heard.
In this episode, Jan and co-host Valli Lopez chat with Nicky Riordan, Elite Training Coach at ADMA Elite Training, about the rise of HYROX, a fitness race that challenges both body and mind. 💪
💡 The best brands grow from authentic stories. Featuring local people and passions builds trust, strengthens community ties, and keeps your business rooted in purpose.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @coach.nicky, Elite Training Coach at @admaelite
#DiscoverRamona #RealTalkMedia #CommunityDrivenMarketing #HYROX #LocalLeadership
👀 Struggling to stay top of mind? You’re probably not marketing to the right audience in the right way.
If your content strategy treats everyone the same, you’re missing the mark and missing listings.
There’s a smarter way to build trust, stay visible, and grow your pipeline. It starts with understanding the 3 spheres that drive real results.
💡 Spoiler: Most agents ignore the one with the biggest upside.
Swipe through to find out which sphere that is and how to reach them the right way.
#RealTalkMedia #RealtorStrategy #ClientAttraction #SphereOfInfluence #LeadNurture #TopOfMindMarketing #RealEstateTips #RealtorContent #ModernAgent #ContentWithPurpose
A market correction isn’t a crash, it’s an opportunity.
On San Diego Market Movers, Montelé Graves explains how San Diego’s mild correction (just 5–10%) offers buyers a rare moment of leverage: better pricing, seller concessions, and the potential to refinance when rates drop.
💡 Good marketing doesn’t dwell on the dip; it highlights the upside. Use your content to spotlight where leverage exists in the current market, and position your clients for action, not fear.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @montelewins
#RealTalkMedia #SanDiegoMarketMovers #MarketCorrection #BuyerOpportunity #SmartHomeBuying #SellerConcessions #RefiStrategy #RealEstateMindset #RealEstateMarketing
When the market shifts, strategy matters more than ever. 🎯
In this Revive & Reveal episode, Brian Daly reflects on the commission panic and why it didn’t pan out. Buyer agent commissions are holding strong, and in today’s buyer-driven market, working with buyers gives agents more control than many realize. 💼🏠
Now’s the time to create content that demystifies the market. Clients follow agents who bring clarity, not confusion.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #BrianDaly #WeRevive #RealEstateMarket #BuyersAreInControl #CommissionTalk #RealtorVoice #EducateThroughContent #AgentPerspective
With Discover La Jolla, Jim McInerney strengthens his real estate brand by lifting up local voices and highlighting impact-driven leaders. 🎧🏡
In this episode, he speaks with Jeny Dawson of Zen Soul Balance, whose work blends sound healing and therapeutic stretching with deep outreach to underserved communities. Their Cathedral of Light series brings peace and healing to those who need it most. ✨🧘♀️
Great content doesn’t just reach people, it resonates. Spotlight the voices that align with your values.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: Jeny Dawson of @zensoulbalance
#DiscoverLaJolla #ZenSoulBalance #RealTalkMedia #CommunityHealing #SoundBathEvents #RealtorContent #GiveBackThroughContent #WellnessWithPurpose #LaJollaStories #AuthenticBranding
“We just sold our house! Oh, I forgot you were an agent... I would have called you” 😓
If you’ve heard that before, it’s not because you’re not good at what you do, it’s because you weren’t top of mind.
Want to be the first agent they think of?
🎯 Mix personal content (they’ll like you) with real estate content (they’ll trust you).
The agents who stay visible are the ones who get the call, not because they’re the best, but because they’re remembered.
#RealTalkMedia #RealtorMarketing #TopOfMindBranding #RealtorVisibility #ConsistentContent #ClientAttraction #RealEstateTips #ModernRealtor #RealtorStrategy #RelationshipMarketing
🧠 The best real estate content doesn’t start with a house; it starts with the heart of the community.
Valli Lopez shows off Eastbound Bar and Grill, a local favorite in Lakeside. Whether you're a longtime resident or just discovering East County, Eastbound makes everyone feel like family.
🎥 Content like this builds more than brand awareness, it builds trust. Show your audience you love the community you serve.
#RealTalkMedia #ValliLopez #EastCountyLiving #LakesideCA #EastboundBarAndGrill #RealtorBranding #CommunityContent #SupportLocalBusiness #RealtorMarketing
Ever wonder why your mortgage got “transferred”? 🤔
In Episode 46 of the Cashflow Podcast, guest Desi Arnaz, Fund Manager at Everly Mae Capital Group, joins host Jayson Yoss to reveal how loans are bought and sold like stocks, thanks to a system Congress put in place nearly 100 years ago.
What lenders call a “transfer” is really a sale, and fund managers are the buyers.
💡 To understand wealth in real estate, you need to understand who really owns the debt and why that matters.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @meet.desi.arnaz, Fund Manager at @everlymaecapital
#CashflowPodcast #RealTalkMedia #RealEstateInvesting #SecondaryMarket #MortgageBackedSecurities #EverlyMaeCapital #FannieMae #WealthStrategy #MortgageMarket #LoanServicing #PassiveIncome
🌟 Jan Ryan doesn’t just sell homes, she champions conversations that matter. Through Discover Ramona, she brings the issues that affect local families and neighborhoods into the spotlight.
In this episode, Jan and co-host Valli Lopez sit down with Andrew Hayes, Taxpayer Advocate and Lakeside School Board Member, to talk about the real-world impact of declining school enrollment. With more families leaving California due to affordability, local schools are feeling the strain. 🏫
📉 It’s not just about homes. It’s about building a sustainable future for Ramona’s next generation.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @andrewhayesca
#DiscoverRamona #RealTalkMedia #SchoolFunding #RamonaLeadership #HousingCrisis #EastCountySchools #CommunityFirst #DevelopmentMatters #RamonaRealEstate
💡 Success isn’t built in easy seasons, it’s forged through adversity.
Brian Daly shares a hard truth on Revive & Reveal: those who succeed long-term in real estate are the ones who get hit early, learn fast, and stay the course. When you’re looking for “easy,” you end up on the hamster wheel of starting over. 📈
Content that reflects your grit is more valuable than polished perfection. Document your growth because your future clients want to see the real you.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #WeRevive #ResilientRealtors #GrowthMindset #RealtorGrit #RealEstateJourney #AuthenticContent #LearnAndLead
📅 Most people move once a decade, so how do you stay top of mind in between?
Most people aren’t thinking about buying or selling, until suddenly they are. And when that moment comes, they’ll remember the agent who’s been consistently showing up in their feed with content that feels relevant and local.
🏡 When your content reflects the community, people start seeing you as part of it. And when they need a Realtor, choosing you feels natural.
Start with connection. The business follows.
#RealTalkMedia #RealtorMarketingTips #CommunityContentMatters #TopOfMindMarketing #LocalRealtor #LaJollaCommunity #RealEstateStrategy #RelationshipDriven #RealtorBranding #GrowYourInfluence
Melissa Huk just dropped a fact most buyers don’t know: you can purchase a home in a 55+ community even if you’re not 55, as long as someone living there is. On San Diego Market Movers, she explains how these communities can be a fit for more buyers than you think.
💡 The best listing strategy is rooted in education. When you simplify rules that seem complicated, you help more people take action, and position yourself as a trusted guide in the process.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @ms.oceansiderealestate
#RealTalkMedia #SanDiegoMarketMovers #55PlusHousing #RealEstateEducation #MelissaHuk #AgeRestrictedCommunities #RealEstateTips #BuyerClarity #ListingStrategy #SeniorLivingInsights
Jim McInerney’s Discover La Jolla podcast lets him spotlight the people making a difference, from local visionaries to organizations inspiring the next generation. 🎙️🌎
In episode 54, Jim speaks with Mary Munk of the Walter Munk Foundation, whose programs take students from the top of Mount Soledad to the shore, many seeing the ocean for the very first time. The goal: connect kids with nature so they grow up caring for it. 🌊
If your content helps people see what they’ve never seen before, you’re building a brand that matters.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @marycoakleymunk, President & Co-Founder of @waltermunkfoundation
#DiscoverLaJolla #WalterMunkFoundation #RealTalkMedia #OceanAccess #YouthPrograms #ContentWithPurpose #RealtorMarketing #NatureEducation #LaJollaCommunity #CreateImpact
Not everyone is built for high-stakes real estate. 💼
In Episode 45 of the Cashflow Podcast, Jim McInerney sits down with Jayson Yoss to unpack what most people don’t see: long timelines, anxious clients, and the rare ability to stay steady through it all. From managing multi-million-dollar timelines to tailoring teams around client personalities, Jim’s approach is as strategic as it is personal.
💡 To thrive at the top, you need more than skill. You need stamina, strategy, and emotional intelligence.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @jimmcinerney_realestate
#CashflowPodcast #RealTalkMedia #LuxuryRealEstateDeals #HighStakesRealEstate #ClientCentric #LongDealsBigPayoffs #EliteRealtorStrategy #TeamExecution #RiskManagement #EmotionalIntelligence
If you’re not top of mind, you’re not the one they’ll call.
Realtors who grow their three spheres aren’t guessing where business comes from. They’re intentional about showing up, staying visible, and nurturing relationships.
🏡 Start with the people who already know you.
🤝 Build trust with those who know of you.
📍Then, make sure the people in your market start seeing your name everywhere.
📲 Your content, conversations, and consistency are what move people from “kind of know you” to “can’t forget you.”
#RealTalkMedia #RealEstateMarketing #RealtorVisibility #TopOfMindBranding #ListingStrategy #GrowYourReach #RealtorTips #LocalExpert #RelationshipMarketing #RealEstateGrowth
📣 Jan Ryan uses her platform as one of Ramona’s leading Realtors and host of Discover Ramona to showcase the places that make this community truly one of a kind.
In Episode 49, Jan shares her visit to the Guy B. Woodward Museum, a hidden gem filled with local history. From an 1800s jail cell to a recreated blacksmith shop and old-time doctor’s office, this museum brings Ramona’s past to life.
If you haven’t stepped inside, you’re missing a big part of what makes Ramona so special.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #GuyBWoodwardMuseum #RamonaCulture #JanRyanRealEstate #LocalHistoryMatters #ExploreRamona #HistoricLandmarks #CommunityStories #PreserveThePast
Jim McInerney uses Discover La Jolla to connect his audience to stories that inspire, stories that reflect the richness of life in La Jolla and beyond. ✨
In this episode, he chats with Concetta Antico, a rare Tetrachromat who discovered her gift for color as a child and has spent her life capturing it through art. Her story is a powerful reminder of what happens when natural talent meets purpose. 🎨
Everyone has a unique lens. Your content should reflect how you see your community and why it matters.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @concettaantico
#DiscoverLaJolla #RealTalkMedia #ConcettaAntico #TetrachromatArtist #UniqueVision #RealtorBranding #CreativeVoices #LaJollaStories #SeeDifferently #ContentThatConnects
📉 You can’t guide clients if you can’t analyze deals.
In an upcoming episode of Revive & Reveal, Brian Daly and Cleve Shirley dive into one of the biggest problems agents face right now: letting sellers dictate unrealistic pricing. If you let this happen, be prepared for emotional fallout and frequent price reductions. 🏡
When you create content that shows you understand market value, clients respect your expertise rather than question it.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @cleveshirley
#ReviveAndReveal #RealTalkMedia #BrianDaly #CleveShirley #WeRevive #SmartPricing #AgentAdvice #ListingStrategy #RealEstateReality #ContentCreatesTrust
Sarah Ward breaks down a rental strategy most W2 earners haven’t heard of. On San Diego Market Movers, she explains how pairing short-term rentals with cost segregation can create front loaded depreciation and help reduce your taxable income today.
💡 Use your content to connect the dots between real estate and real results. When you simplify complex strategies, you show sellers, buyers, and investors why working with you is worth it.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @sarahdoesrealestate
#RealTalkMedia #SanDiegoMarketMovers #ShortTermRentals #TaxStrategy #AirbnbInvesting #CostSegregation #RentalIncomeTips #RealEstateTaxPlanning #SarahWard #SmartRealtors
🚐 Host Valli Lopez loves sharing stories of passionate local business owners, and Garrett Grant of GMG RV Rentals brings both expertise and heart to the table.
In this episode, Valli chats with Garrett, who turned his childhood love of motorhomes into a business that solves common problems with RV ownership like storage, maintenance, and underuse. His hands-on approach is what keeps clients coming back.
Highlighting service-based businesses like this gives your content local relevance—and offers your clients new ways to explore lifestyle-based living in and beyond East County.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
✨ Guest: @garrettmgrant of @gmgrvrentals
#DiscoverEastCounty #RealTalkMedia #GMGRVRentals #EastCountyBusiness #RVRentals #SupportLocal #LocalExperts #RealtorTools #LifestyleConnections #ClientResources
Ever watched a client lose money after ignoring your advice? 👀
Coming soon on Revive & Reveal: Brian Daly sits down with Jan Ryan to unpack how emotion gets in the way of smart strategy and what top agents do to guide clients through it.
🎥 Share the truth behind the transaction to become the agent people trust.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @janryan9780, Broker Owner at @ramonaremaxdirect
#ReviveAndReveal #RealTalkMedia #WeRevive #RealtorChallenges #ClientEmotions #RealTalkRealEstate #BuildWithContent #RealtorStorytelling #TrustThroughTransparency
What if the toughest market is your biggest edge? 👀
Sneak peek of brand-new Real Talk produced podcast Revive & Reveal. Stay tuned for the upcoming episode where Cleve Shirley goes deep on how shake-ups spark growth. Host Brian Daly guides the play: practical moves, AI momentum, and how to win when inventory shifts.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @cleveshirley
#ReviveAndReveal #RealTalkMedia #WeRevive #RealEstateTrends #RealtorMarketing #AIInRealEstate
🏡 Your value as a Realtor lives in the advice you share.
Jim McInerney offers a simple framework: invest in the rooms where you actually spend time: kitchen, primary, and outdoor living. Content like this answers questions your audience didn’t know they had.
✅ If your content teaches instead of just sells, you're already ahead.
#RealTalkMedia #RealTalkMediaProductions #RealtorContentTips #LuxuryListingAdvice #KitchenRenovation #RealtorStrategy #BuildTrustOnline #HomeDesignInsights #ModernRealtorTools
🌟 As the voice of Discover Ramona, Jan Ryan brings timely conversations to the forefront, showcasing the leaders and projects that are redefining how Ramona grows.
In this episode, Jan and Valli Lopez speak with Brandon Powell, Acquisition Analyst at Woodcrest Real Estate Ventures, about a major shift in housing design. 🏘️ Instead of outdated, oversized suburban builds, new development is focused on lifestyle-first living: smaller, smarter homes that reflect how people actually live today.
🏘️ The big box builds of 30 years ago are no longer the future. California is moving in a new direction, and it’s already here.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: Brandon Powell, Acquisition Analyst at Woodcrest Real Estate Ventures
#DiscoverRamona #RealTalkMedia #HousingShift #JanRyanSellsHomes #SmartDevelopment #WoodcrestRealEstate #ModernHousingDesign #CaliforniaZoning #SmallHomeBigImpact #CommunityDrivenGrowth
Two weeks on the market isn’t failure, it’s normal.
On San Diego Market Movers, John Lieber reminds sellers that when listings are marketed well, good offers often come with time. But strong presentation and wide exposure still matter more than ever.
💡 The right content strategy sets expectations, not just impressions. A well-informed seller is a confident one, and your marketing should guide them through the waiting, not just the listing.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: John Lieber of @john_lieber_group
#RealTalkMedia #SanDiegoMarketMovers #ListingStrategy #SellerAdvice #JohnLieber #SmartMarketing #PatiencePays #MarketEducation #HomeSellingTips #RealEstateWisdom
The market changes. Rules change. Clients change. If you’re not learning, you’re falling behind. 📉
In Episode 37 of the Cashflow Podcast, Chris Catania shares with Jayson Yoss why lifelong learning is a non-negotiable for long-term success. The best in the industry stay curious, adapt quickly, and never stop sharpening their skills.
💡 Learning isn’t something you finish, it’s something you build your career on.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @thechriscatania
#CashflowPodcast #RealTalkMedia #MortgagePro #RealEstateGrowth #LifelongLearner #Top1PercentLender #RealtorDevelopment #KnowledgeIsPower #IndustryLeaders #MindsetMatters #CashflowWisdom
With Discover La Jolla, Jim McInerney builds more than a brand, he builds lasting relationships through content that honors local people and places. 🎧🌅
In episode 53, he speaks with Neil O’Connell of Mt. Soledad National Veterans Memorial. What began as a WWII-era nonprofit became a powerful landmark, honoring heroes from every generation. The memorial’s story is woven into La Jolla’s. 🇺🇸
Content rooted in meaning stands out. When you spotlight what your community stands for, you build something that lasts.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: Neil O'Connell, Director of @mtsoledadveteransmemorial
#DiscoverLaJolla #RealTalkMedia #MtSoledadMemorial #VeteransHonored #RealTalkMedia #CommunityDriven #RealtorMarketing #HonorLocalHistory #LaJollaStories #LegacyContent #MeaningfulMedia
🔑 Valli Lopez is passionate about highlighting local experts who are solving real problems, and in this episode, she brings an important topic to the table: affordability in today’s market.
Sylvia Rose of the BIA Sales & Marketing Council explains how builders are stepping in to support buyers through interest rate buy downs. These incentives don’t just sweeten the deal, they provide real, lasting financial impact over the life of a loan.
Understanding how new construction incentives work can give you a major edge when helping clients navigate affordability challenges in today’s market.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
✨ Guest: @sylvia_baer_rose of the Sales & Marketing Council of the Building Industry Association (BIA) of San Diego
#DiscoverEastCounty #RealTalkMedia #NewConstructionTips #HomebuyerEducation #BIA #InterestRateBuydown #RealtorTools #AffordabilityMatters #RealEstateInsights #EastCountyHousing
Would you turn down a 40-deal-a-year agent if they didn’t fit your team culture? Louis Pisano has, and he explains why on Episode 44 of the Cashflow Podcast with Jayson Yoss. 💬
The Dean Aguilar Group values culture over commission. With the right systems and coaching, they take zero-deal agents and help them scale, as long as they fit the values of the team.
💡 A strong culture isn’t optional, it’s essential. Protect it at all costs.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @louis_pisano, Realtor at @deanaguilargroup
#CashflowPodcast #RealTalkMedia #RealEstateHiring #RealtorCulture #DeanAguilarGroup #TeamSuccess #TopProducerMindset #RealEstateSupport #AgentCoaching #BuildBetterTeams
📣 Jan Ryan has built her brand on more than sales, she’s built it on storytelling. Through Discover Ramona, she shows that homes sell better when the community shines too.
In this episode, Jan explains why local knowledge is essential when listing a home. Buyers want to know about schools, parks, trails, small businesses, and what day-to-day life feels like. That’s something only a local Realtor can authentically sell.
🏡 If you can’t sell the community, it’s hard to sell the home.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #JanRyanRealEstate #LocalRealtorPower #CommunityFirst #RamonaCA #SellSmart #RamonaLife #ListWithLocal #HomeSellingTips
🎥 Every great storyteller starts somewhere, and usually, it’s messy.
Mark Eidbo, our Production Manager, filmed his first video at 14. It got 12 views and got taken down for copyright, but it sparked a passion that’s grown into a career in professional content.
For Realtors, the lesson is simple: you don’t need perfection to start, just the willingness to try. Whether it’s a market update, listing tour, or local spotlight, your story matters.
Start small. Stay consistent. The magic is in the momentum! 🔥
#RealTalkMedia #RealtorMarketingTips #StartWhereYouAre #RealtorContent #VideoStrategy #AuthenticBranding #RealEstateStorytelling #RealtorGrowth #ContentMomentum #VisibilityMatters
In luxury real estate, patience is smart but hesitation can really cost you. On San Diego Market Movers, Marc Lotzof shares why high-end sellers often regret turning down strong early offers, especially when the market starts to slow and buyers have more options.
💡 Listing content should educate, not just promote. Set your sellers up for success by sharing the realities of offer timing and the cost of indecision in today’s market.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @lotzofmarc of @lotzofgroup
#RealTalkMedia #SanDiegoMarketMovers #LuxuryListings #FirstOfferBestOffer #MarcLotzof #SellerAdvice #ListingStrategy #LuxuryMarket #HighEndRealEstate #SmartRealtors
🎯 The agents winning today aren’t just closing, they’re creating content that connects.
In this reel, Jim McInerney explains how he transformed a blank area into a luxury-level experience with a sauna, cold plunge, shower, and more. It’s a masterclass in how design vision and storytelling go hand-in-hand.
🎥 Smart, intentional content like this earns trust and makes your expertise unforgettable. Are you showing what sets you apart?
#RealTalkMedia #RealTalkMediaProductions #RealEstateReels #LuxuryListingTips #JimMcInerney #RealtorMarketing #ColdPlungeClub #RealtorContentStrategy #RealtorBrandBuilding #RealEstateContent
🌟 Through Discover Ramona, Jan Ryan brings powerful stories and vital knowledge to the community she serves. Whether it’s local businesses or legal updates, she’s keeping Ramona in the know.
In this episode, Jan and co-host Valli Lopez are joined by Tommy Perfect, CEO of Uplift Property Management, who breaks down what landlords must do now that the new security deposit law is active: include move-in photos, move-out photos, and photos of any repairs in order to legally deduct from a deposit.
Most landlords aren’t prepared, and that lack of awareness could cost them three times the deposit back. Get ahead now. 💡
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @thomasfperfect, CEO & Managing Broker of @upliftpropertiessd
#DiscoverRamona #RealTalkMedia #RentalLaws2025 #RamonaLandlords #UpliftPropertyMgmt #SmartInvesting #CommunityDrivenContent #KnowBeforeYouRent #PropertyTips
Commercial real estate isn't about instant wins, it’s about planting seeds and playing the long game. 🌱 In Episode 43 of the Cashflow Podcast, guest Travis Carter, President of Carter and Co., shares with host Jayson Yoss what it takes to succeed in a space where deals take years and commissions come slow.
Patience, trust, and consistency are everything. If you’re focused on getting paid, people feel it. But if you’re focused on doing what’s right, they remember it.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @travis__carter, President of @carterco.us
#RealTalkMedia #CashflowPodcast #CREMindset #PatienceInBusiness #ClientFirst #CommercialRealEstate #RealEstateTrust #LongGameSuccess #RelationshipSelling #RealEstateWins
Through Discover La Jolla, Jim McInerney uses content to reflect the community he serves, celebrating creators, culture, and craft. It's smart branding with lasting value. 🏡✨
In this episode, Jim sits down with Alex Yanke of Westbourne Studio, a residential designer who blends old-world charm with modern California living. Think aged stone, time-worn wood, and materials that get better with age.
Great design tells a story. So should your content. Highlighting thoughtful creators builds trust, sparks engagement, and elevates your personal brand.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @alexyanke28, Founder & Principal Designer at @westbourne.studio
#DiscoverLaJolla #RealTalkMedia #InteriorDesignInspo #DesignMeetsFunction #OldWorldDesign #RealtorBranding #TimelessInteriors #SanDiegoDesign #StoryDrivenMarketing #LocalVoices
🎥 A beautifully shot video with the wrong music? It disconnects.
Music isn’t just background noise, it’s emotional context. It sets the tone, builds momentum, and makes your content feel something. Whether you're sharing a listing video or a personal reel, the right soundtrack can make all the difference.
💡 Don’t let poor audio choices ruin great storytelling. Start thinking about music as part of your strategy not an afterthought.
#RealTalkMedia #RealEstateMarketing #ContentCreationTips #RealtorBranding #VideoMarketing #SocialMediaStrategy #RealEstateReels #ContentThatConnects #ModernRealtor #RealtorTips #CreativeStrategy
Vacation rentals may boost returns, but they also reshape neighborhoods.
On San Diego Market Movers, Kurt Iuli-Kinsey explains how the shift from long-term to short-term housing in places like La Jolla is affecting school enrollment, housing access, and the soul of the community.
💡 If you want your marketing to stand out, speak to what’s at stake. Addressing the ripple effects of market trends shows clients you’re thinking beyond the sale and toward lasting value.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @kurtiulikinsey
#RealTalkMedia #SanDiegoMarketMovers #VacationRentalImpact #LaJollaRealEstate #CommunityMatters #HousingCrisis #KurtIuliKinsey #RealEstateResponsibility #SchoolEnrollment #ShortTermRentals
🎙️ Host Valli Lopez loves sharing stories that highlight the heartbeat of East County, and this episode brings a unique perspective.
In Episode 13 of Discover East County, she sits down with Jeff R. Bloom of Fischer Auction & Appraisal, who walks us through the detailed process of liquidating business assets. Whether working with bankruptcy courts or retiring entrepreneurs, Jeff plays a pivotal role in turning final chapters into new opportunities.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
✨ Guest: @bloomski3, President of @fischer.auction
#RealTalkMedia #DiscoverEastCounty #EastCountyBusiness #AssetManagement #AuctionExpert #RealtorTools #DistressedProperties #BusinessSupport #LocalConnections #FischerAuction
📣 Jan Ryan isn’t just closing deals, she’s educating her community. As Ramona’s top Realtor and host of Discover Ramona, she uses her platform to help people make better real estate decisions.
In this episode, Jan shares why overpricing a home in today’s market can backfire fast. Inventory has doubled, competition is fierce, and buyers are savvy. 💡 The key? Get your home market-ready and priced right the first time to preserve momentum and attract serious offers.
This is the kind of strategy that separates wishful thinking from winning results.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #RamonaHomes #SellerAdvice #PricingStrategy #RealEstateWisdom #MarketInsights #RamonaRealtor #HomeSellingTips #ListItRight
Great hosts don’t just manage properties, they design experiences. 🏨 In Episode 42 of the Cashflow Podcast, Evan Rundle shares with Jayson Yoss how the difference between property management and co-hosting comes down to hospitality.
From the check-in process to the door handle feel, every touch point shapes the guest’s experience. POV video tours, easy access, and clean aesthetics turn good stays into great ones.
💡 If you're in short-term rentals, guest experience is your brand. Treat every detail like a review depends on it because it does.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @theevanrundle
#RealTalkMedia #CashflowPodcast #AirbnbHosting #HospitalityMatters #GuestExperience #STRInsights #AirbnbManagement #VacationRentalGrowth #PropertySuccess #RealEstateHospitality #CashflowMindset
Jim McInerney builds more than listings, he builds connection. Through Discover La Jolla, he creates content that elevates his brand by spotlighting the institutions that preserve La Jolla’s past and shape its future. 🎙️✨
In episode 51, he speaks with Lauren Lockhart of the La Jolla Historical Society, a nonprofit with 60 years of roots and a legacy built by volunteers. From its beginnings as part of the Athenaeum to today’s professionally curated museum, it’s a story of cultural preservation. 🏛️
When you invest in content that reflects your community’s history, you build lasting credibility.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: poppnlock3, Executive Director of @lajollahistory
#DiscoverLaJolla #RealTalkMedia #CommunityContent #LaJollaHistory #CulturalPreservation #RealtorBranding #LocalLegacy #HistoricLaJolla #MuseumLeadership #RealEstateMarketing
Rich Kushner doesn’t mince words: if you’re renting, you’re throwing money away. On this episode of San Diego Market Movers, he says if you're a primary resident and still renting, now is the time to buy. Interest deductions, property tax advantages, and long-term equity are all within reach.
💡 The best real estate marketing doesn’t chase urgency, it creates clarity. Speak to the cost of inaction, and help your audience understand what they’re really giving up by staying on the sidelines.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @richkushnerrealtor
#RealTalkMedia #SanDiegoMarketMovers #RentVsBuy #StopRentingStartOwning #SmartHomeMoves #RichKushner #RealEstateEducation #TaxBenefits #HomeOwnershipJourney #ListingStrategy
What if your team could share in the returns, not just the workload? 💸
On this episode of Revive & Reveal, Brian Daly shares a recent investment approach: instead of bringing in outside capital, his company took the JV position and shared the upside with their internal team. The result? Stronger ownership, more motivation, and a win-win for everyone involved. 💡
🎥 Show the strategy behind the sale, not just the result. That’s how you attract clients and collaborators.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
#ReviveAndReveal #RealTalkMedia #BrianDaly #WeRevive #JVStrategy #TeamBasedSuccess #RealtorLeadership #RealEstateWins #ContentThatConnects #EducateWithContent
🎙️ Host Valli Lopez loves sharing the stories of East County, but this time, she’s sharing her own.
In this episode, Valli steps into the guest chair and reflects on growing up in Lakeside, where neighbors felt like family and lifelong friendships were the norm. Her love for East County runs deep, and her story is a reminder of what makes this community truly special.
When you understand a community on this level, it becomes more than a market; it becomes your message. Stories like this build connection, trust, and long-term loyalty with your clients.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
#DiscoverEastCounty #EastCountyRoots #CommunityConnection #LakesideLiving #RealtorWisdom #LocalKnowledge #RelationshipMarketing #RealEstateWithHeart #EastCountyRealEstate
🌟 As the voice behind Discover Ramona, Jan Ryan leverages her real estate platform to bring attention to the big ideas and bold leaders shaping East County's future.
In this episode, she and co-host Valli Lopez sit down with County Supervisor Joel Anderson, who raises a powerful question: should Ramona, Lakeside, and Alpine unite as a city? 🌄 With 100,000+ residents combined, this bold move could give East County more control over its tax dollars and its future.
This is what it means to be involved, informed, and inspired.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: @joelandersonca, Supervisor of @countyofsandiego
#DiscoverRamona #RealTalkMedia #RamonaLeadership #JoelAnderson #RamonaCA #EastCountyMatters #JanRyanRealtor #CivicPride #CommunityConversations #LocalPower
What’s your real estate business built on?
In episode 3 of Revive & Reveal, Brian Daly chats with Alex Vargas, who shares how two decades in real estate, especially in probate and trust sales, taught him one thing: lead with the heart. When your business values are rooted in service, the impact goes far beyond the transaction. ❤️
Your story, your values, and your mission deserve to be seen. That’s the kind of content that clients remember.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @siralex00
#ReviveAndReveal #RealTalkMedia #AlexVargas #BrianDaly #WeRevive #HeartBasedBusiness #AuthenticRealtorBrand #ProbateExpert #RealEstateWithPurpose #BuildTrustThroughContent
Jim McInerney’s Discover La Jolla is a masterclass in brand building through storytelling. Every episode keeps him top of mind by celebrating the people preserving and improving this incredible community. 🎙️
In this episode, Bill Kellogg shares how the iconic La Jolla Beach & Tennis Club is undergoing major upgrades. From new cabanas to a new pizza oven, this coastal gem is preserving tradition while embracing the future. 🏖️
Realtors, if you're not telling the story of your community, you're missing the most powerful content you could create.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: Bill Kellogg, President of @ljbtc
#DiscoverLaJolla #RealTalkMedia #CommunityMatters #LaJollaBeachAndTennis #CoastalHeritage #LocalLegacy #RealtorContent #HospitalityLeadership #TimelessPlaces #RealEstateMarketing
Did you know your IRA could help you grow wealth through real estate?
On this episode of San Diego Market Movers, Woody Henderson breaks down how this strategy allows you to grow wealth through appreciation, cash flow, and tax advantages that many investors overlook.
💡 Strategic marketing speaks to what your buyers care about: outcomes. Show them how the right investment doesn’t just cost money; it builds wealth over time.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @woodyhenderson
#RealTalkMedia #SanDiegoMarketMovers #IRAInvesting #RealEstateReturns #SmartWealthMoves #RentalIncome #WoodyHenderson #RealEstateGrowth #InvestorEducation #TaxStrategy
Failure is part of the formula.
In this episode of Revive & Reveal, Brian Daly breaks down the 90:10 mindset—90% wins, 10% losses. And that 10%? It's where the real growth happens. If you're not putting yourself in a position to lose, you’re missing a lot of wins. 🎯
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🎥 Use your platform to show how you think, not just what you do; that’s the real differentiator.
#ReviveAndReveal #RealTalkMedia #WeRevive #RealEstateGrowth #RealTalkNotHighlightReel #FailSmart #RealtorMarketing #RiskAndReward #BuildThroughContent
Leadership isn’t about being in the spotlight; it’s about who you shine it on.
💡 In Episode 41 of the Cashflow Podcast, Afroditi Aguilar, COO of Dean Aguilar Group, tells Jayson Yoss what it takes to build a thriving real estate team. If you want a high-performing team, the focus has to shift from me to we.
Culture is built when leaders make others feel seen, valued, and empowered.
🎧 Podcast: @cashflow.podcast
🎙️ Host: @jaysunsd2000
🔥 Guest: @afroditiaguilar, COO of @deanaguilargroup
#RealTalkMedia #CashflowPodcast #LeadershipTips #TeamCultureMatters #RealtorLeadership #GrowthThroughPeople #RealEstateTeams #CultureWins #EmpowerYourTeam #LeadByExample #RealEstateSuccess
🎥 Sneak peek from an upcoming episode of Revive & Reveal…
What if your daily work was already your way of giving back? 🌎
Host Brian Daly sits down with Ettienne Pieterse to explore what it means to build a business that fuels impact by design. As real estate professionals, we often wait for the "right time" to give back. But when your mission is woven into your work, it becomes part of every transaction. 🛠️💡
When your content reflect the values behind your business, people connect with your purpose more than your pitch.
🎙️ Podcast: Revive & Reveal
💡 Host: @briancdaly, Founder and CEO of @werevive_
🔥 Guest: @monsta11, Director of Acquisitions of WeRevive
#ReviveAndReveal #RealTalkMedia #WeRevive #BrianDaly #EttiennePieterse #PurposeDrivenBusiness #RealEstateWithImpact #RealtorContent #BrandWithMeaning #GiveBackThroughRealEstate
🎙 Through Discover Ramona, Jan Ryan uses her voice as a top Realtor to elevate the people and passions that make this community one of a kind.
In this episode, Jan and co-host Valli Lopez talk with Julia Graham, owner of Strength Fitness Ramona. Julia shares how her studio empowers people to push past limits and redefine what strength feels like, no matter where they start.
Your platform as a Realtor is powerful. Use it to champion the businesses and leaders who shape your community, and you’ll build a brand rooted in purpose and connection.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
✨ Guest: Julia Graham, Owner of @strengthfitnessramona
#DiscoverRamona #RealTalkMedia #JanRyanRealtor #StrengthFitnessRamona #RamonaStrong #CommunityFirst #WellnessJourney #FitnessForAll #LocalLeaders #MindsetMatters
🎙️ Host Valli Lopez loves sharing stories that reflect the deeper purpose behind local businesses. Her platform shines a light on the people who aren’t just building a brand but serving the East County community every day.
In Episode 12, Valli talks with Jamie Leonhardi of Superior Abatement Services, a company that handles hazardous demolition, trauma cleanup, and environmental safety. Jamie’s passion lies in making homes and workplaces safer, one property at a time.
These are the partnerships that matter. When you’re connected with companies like this, you gain tools to protect your clients, close confidently, and respond to unexpected property concerns.
🎧 Show: @discovereastcounty
🎙️ Host: @vallihomes
✨ Guest: @jcleonhardi, Director of Sales And Business Development at @superior_abatement_services
#DiscoverEastCounty #ValliLopez #SuperiorAbatement #RealtorValue #MoldRemoval #LeadAbatement #CommunitySafety #RealEstateTips #PropertyCare #EastCountyExperts
Jim McInerney’s Discover La Jolla podcast gives him an edge—by connecting his real estate brand with real conversations that matter. 🏘️ He doesn’t just list homes; he highlights the people moving the market forward.
In this episode, mortgage pro Ed Woolery explains how creative financing options like bank statement loans can help self-employed buyers succeed where traditional loans fall short. ✅
For Realtors, this is a reminder: Create content that answers real questions your clients are asking. That’s how you lead the market, not chase it.
🎧 Show: @discover.lajolla
🎙️ Host: @jimmcinerney_realestate
👤 Guest: @edwoolery1, VP of Mortgage Lending at @guaranteedrateaffinity
#DiscoverLaJolla #FlexibleFinancing #MortgageEducation #RealTalkMedia #SelfEmployedHomebuyers #BankStatementLoans #SmartRealEstate #RealtorMarketing #CommunityMatters #ClientFocused
Is now the right time to buy? For Monroe Herington, the better question is: does the deal make sense for you? On San Diego Market Movers, he shares why chasing timing is a distraction, and why focusing on your personal investment criteria is how real wins happen.
In your marketing, help buyers shift from fear to focus. The right content doesn’t just answer questions; it reframes them. That’s how you build confidence in any market.
🎥 Show: San Diego Market Movers
🎙️ Host: @vallihomes
✨ Guest: @mista.monroe
#RealTalkMedia #SanDiegoMarketMovers #MarketMindset #RealEstateInvesting #BuyingSmart #RealEstateStrategy #MonroeHerington #ValueDrivenMarketing #InvestorFocus #DealFlow
📣 Jan Ryan, one of Ramona’s most experienced Realtors, uses Discover Ramona to deliver more than listings; she brings real, on-the-ground insight into the community she serves.
In this episode, Jan shares a big shift: inventory has more than doubled in just a month, giving buyers more options than they’ve had in over a year. Even more interesting? Most of the movement is within Ramona.
📈 More homes, more movement, and a strong local market. If you're thinking of buying or selling in Ramona, now is a great time to explore your options.
🎧 Podcast: @discover.ramona
🎙️ Hosts: @janryan9780 & @vallihomes
#DiscoverRamona #RealTalkMedia #JanRyanRealtor #RamonaMarketUpdate #RamonaRealEstate #HousingTrends #CommunityLiving #BuyInRamona #InventoryUpdate #LocalMarketInsights
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