realtalkmedia

Coming Soon...!

therese@realtalkmedia.com (Brett Ward) — Tue, 12 Jul 2022 21:44:49 GMT

Coming Soon...! The ReView

Over the past decade, we have had the honor of meeting countless inspiring women in the Real Estate Industry.

These women defy odds and push limits, all while raising a family.

Our connections with these women led us to the realization that 2022 NEEDED to be the year that we created a place for their voices and stories to be heard. So that others could be as inspired as we have been and know what is truly possible.

That is why we are so excited to announce the ReView.

A show where we dive into compelling topics and strategies that top Real Estate Agents, business owners and Entrepreneurs have used that have led to their success.

Turn your notifications on and stay tuned...!

Our Team is Growing!

therese@realtalkmedia.com (Brett Ward) — Tue, 12 Jul 2022 21:44:43 GMT

Meet Jenna, Our Producer & Experience Curator

With all the growth we have had this year, we knew it was time to expand our team as well.

When we met Jenna, it was a no-brainer. With her diverse and impressive background rooted in customer service, building relationships and marketing, we knew she would be able to take our clients from good to great.

Knowing first hand what it takes to grow a business and how to use marketing to leverage that growth, we were excited to bring Jenna on to support our clients in taking their business to the next level through her different skill sets.

You can expect to see Jenna in the studio regularly & we couldn't be more excited for you to meet her!

-The Real Talk Family

A Video That Captures the Essence of Your Brand

therese@realtalkmedia.com (Brett Ward) — Tue, 12 Jul 2022 21:11:37 GMT

The Alchemy Company Spotlight

Anna Lovec, the owner of the Alchemy Company, brought the story of her company to life with the help of our team here at Real Talk Media.

The Alchemy Company is an Independent Transaction Coordinating Company that has been in business for 11 years. One thing that makes them unique, is that they are woman owned and women operated.

Being able to create a video that effectively expressed the quality of care her team offers, while capturing the energy of the women through the screen, is one of the reasons we love what we do.

With videos like these, you won't need to tell a potential client why you're company is the right fit for them, you will be able to show them.

For more information regarding our spotlight videos, please head to our contact tab and submit any inquiries there.

How to Leverage Your Business Through Video

therese@realtalkmedia.com (Brett Ward) — Wed, 15 Jun 2022 22:30:24 GMT

Anne Schreiber Agent Spotlight

Anne Schreiber, the Founder and owner of The Schreiber Team, worked with Real Talk to bring her story and work to life through the art of visual storytelling.

Instead of telling people what she does and how she does it... she can show them.

Our directors & film crew have spent countless hours fine tuning the production of our agent spotlight videos.

Each one is designed to take the viewer on a journey that establishes professional credibility while creating an emotional connection to you.

The result? The video speaks for itself. It shows your ideal client why they would want to work with you without you having to make a phone call, explain, have meetings or share testimonials.

For more information or questions regarding this style of video, please head to our contact tab and submit your inquiries there.

How Does She Do It All?! This Supermom & Realtor's Story Tells Us...

therese@realtalkmedia.com (Brett Ward) — Wed, 15 Jun 2022 20:41:21 GMT

In Honor of Women's History Month Last Month, We Wanted to Feature Someone Who Represents Women and Mother's in a Powerful Way.

In her interview, Alexa shares how she got to where she is today, the work she did before getting into real estate and how she manages a successful real estate career while also being a present wife & mom. She also shares some of the struggles she's overcome & her best piece of advice for other working moms.

Meet Alexa Devaney.

A mom to a beautiful seven month old boy, Dustin, a wife AND a successful realtor .

Interested in following more of Alexa's work?

You can find her on the accounts below:

Instagram: @alexadevaneyrealtor

Facebook: Alexa Devaney

LinkedIn: Alexa Devaney

The Most Meaningful Event Real Talk Media Has Ever...

therese@realtalkmedia.com (Brett Ward) — Wed, 15 Jun 2022 20:39:29 GMT

An Incredible Story

of a Family Facing the Unthinkable

It isn't everyday that you meet a family with a story like the Timmer's.

Our team had the honor of meeting the Timmer family through our mutual connection, Lori Cavallo. Lori came to us and asked if we'd be interested in sitting down to hear the Timmer's story & support Leukemia Lymphoma Society.

Our team gathered in the studio after show day, joined by Lori and Mr. & Mrs. Timmer, a couple whose son has been battling Leukemia for several years. Lori began by sharing her WHY with us. An owner of a yoga studio, she could be doing a million other things but her heart has been absolutely moved buy this cause & she is a maniac on a mission to make a difference.

Lori's WHY

So, Why Leukemia & Lymphoma Society & Why Now?

All of us have been impacted by cancer in some way, shape or form. Hearing about the struggles Caden faced & his family's experience left us facing the harsh reality that we never know if & when our lives could be affected in the way that theirs has been. We know that if we were in their shoes & had an army like Lori’s behind us there would be no words to describe what a massive difference having that support would feel like.

Real Talk Media joining hands with Lori was a no brainer & a heck YES.

If the Timmer's story touches your heart the way it has ours, we will be providing event dates & a link to donate below!

Upcoming Leukemia & Lymphoma Society Events:

Street Talk Comedy Troop - Friday, May 6th, 2022

Click Here to Donate Today!

Part 1: How to Create One of the Most Popular Videos On IG

therese@realtalkmedia.com (Brett Ward) — Fri, 28 Jan 2022 20:49:17 GMT

Part 1:

How To Create One of the Most Popular Video's on IG

With how popular reels have become, we wanted to ensure you know how to create & use them. One of the things people get stuck on with reels is figuring out how to add text to them. This quick tutorial will walk you through the steps of doing just that!

I hope you found this helpful! If you are interested in other video tutorials & would like to send in a request, please submit them below.

-Therese

Creative Director & Marketing Strategist at Real Talk Media

Gary V Gives Thousands of Compass Realtors a Reality Check...

therese@realtalkmedia.com (Brett Ward) — Fri, 28 Jan 2022 16:45:31 GMT

Gary V Compass Keynote You Can't Afford to Miss

"2022 is The Most Interesting Year to be

a Real Estate Personality Ever."

Our Favorite Highlights From the Keynote:

Minute 5:30 - "If you aren't the king & queen of your domain of branding & marketing, nobody is going to help you."

Minute 5:55 - "If you signed up for this company or any company & you believe that it is the engine to your marketing/brand building, you're in for a rude awakening..."

Minute 9:10 - "99% of the content on social in the real estate industry, is dramatically & inherently selfish. If you're just posting another picture of a beautiful house, there's 73,000 of those on IG, LinkedIn & Twitter. The variable of success in 2022 in the real estate industry, is being good at it (social media).

Minute 13:05- "How much content you need to be putting out daily:________."

Minute 13:45 - "The stakes are extremely high for the people in this room to figure out how to actually use social media."

Minute 14:53 - "2022 is the single best year for the real estate industry, because America's attention is more on social media than 2020 & 2021."

How to Market Real Estate in 2022

therese@realtalkmedia.com (Brett Ward) — Wed, 19 Jan 2022 18:28:49 GMT

How to Market Real Estate in 2022

The Best Content Strategy is Pointless Without Consistency.

When peop le know they can expect to receive content from you consistently they see you as someone reliable/trustworthy. When you show up inconsistently they start to see you as someone they don't know if they can trust.

Inconsistency on Social Media is the Biggest Mistake You Can Make.

Here's why: the people in your sphere who would have hired you , forget about you. They end up hiring someone else because you aren't at the forefront of their mind. When they do decide they need the service you provide, the person that IS showing up in front of them (aka your competitors) is who they think of, who they now feel is trustworthy & who they reach out to.

How Much Should You Be Posting?

Gary Vaynerchuk, the chairman of VaynerX & social media guru says you should be posting at least seven times a day.

If that amount feels unachievable, our recommendation is to e xperiment. Set the goal to post x number of times a week/day & do it for a few weeks. If it feels achievable, stick to it. If it doesn't, reduce/increase or reassess.

Choose a level of consistency that doesn't have you wanting to throw your phone in the ocean in a few weeks time or that has you showing up INconsistently.

If You Want to Dominate on Social, Be Intentional About the Type of Content You Post.

Posting is kind of like planting. You plant to grow veggies/fruit, you post to grow your community/reach. You wouldn't plant tomato seeds in a desert for obvious reasons. Posting requires a similar attention to detail otherwise the time you spend won't reap the results you desire.

Content You Should Be Posting in 2022:

Informative/Valuable
Entertaining
Personal/Behind the Scenes

Why is this type of content necessary?

It shows you as the expert/builds trust (informative)

It makes you relatable/builds trust (entertaining), &

It builds connection/trust (personal/BTS).

Content You Should Limit/Cease in 2022:

Property Photos
Written Testimonials
Photos of sold/in escrow/under contract properties
Content that doesn't offer value to your sphere/clients

Before you post something, start to ask yourself: does this post provide value? If yes, how? The content above is about the realtor, not the client. Most people share this with good intention; they want to build trust & let their sphere know that they are active, that they support their clients & so on. However, these types of post don't offer the kind of value people are looking for.

How to Plan Informative/Valuable Content

Out of anything else that you post, this is the most important. Why? People typically share this type of content more than anything else. The more people share your content, the more people you have access to & faster you grow your sphere. It also shows you as an expert & offers your followers value, both of which builds trust. What do you need for someone to hire you? For them to trust you.

Where to Start

Take note of things you do in your business/work that are teachable moments.

If you don't have anything upcoming, brainstorm things that you are knowledgeable in that you could turn into an informative video/tutorial.

Schedule Informative Content in Advance

If you are someone who isn't likely to whip out your phone when a teachable opportunity presents itself, schedule this type of content out in advance. In general, it is great to schedule this content since it is the kind of content that will build you social platform the most (more on that another time).

Maintain a Consistent Output of Informative Content
It is VERY important to choose the same day of the week/specific days of th e week or month to post your informative content. This provides a level of anticipation for your followers & builds trust.

How to Plan

Entertaining Content

Document, Don't Create

With informative content, the majority of what you post is something you've planned out & set aside time to record. Entertaining content, on the other hand, is usually captured on the whim.
Entertaining moments are typically spontaneous & if you aren't used to documenting...

Take Note of Moments Throughout the Day/Week That Are Entertaining
Start to become aware of these moments & whether you remember(ed) to take your phone out to document them. It might seem silly, but I promise you it is helpful to take notes of the things that were entertaining & that you'd like to be more conscious of documenting in the future.

Examples of Entertaining Content:

Your co-worker always does/says something funny during your work meeting
Your neighbor sings opera on the weekends
A construction worker outside your house is dancing on his lunch break
You look like a chipmunk after dental surgery
You locked yourself out of the house & have to climb through a window
You watch a video that has you cracking up & you share it on your platform (this still shows your sense of humor with your sphere).

Notice that this type of content isn't just work related- it is anything & everything that you would normally find entertaining.

How to Plan Personal/Behind the Scenes Content

Document, Don't Create

Similar to entertaining content, personal & behind the scenes require you to be conscious of things throughout your day that are worth sharing & capturing them.

Observe the Content You Consume

One of the ways you can figure out what to post is to start paying attention to the kind of behind the scenes content you consume. W hat you consume is usually not far off from what your sphere also likes to consume.

It's Simple: Tell Your Story

Personal/Behind the scenes is, when done well, storytelling. The story you're telling? Yours.
If you follow people that are very active on social media (which we recommend doing if you aren't already-you can learn a lot from them), you might feel that it sometimes feels like you're watching a TV series of their life. Just like a TV show, this type of content reels your viewers in & has them engaging, anticipating & becoming invested in what's next.

Be Real, Be Genuine

One of the most tempting parts of social media is to only post the good, airbrushed stuff. The problem? People can tell when you aren't being authentic. So, be mindful of showing up the way you THINK you should instead of being yourself. The important thing to keep in mind here, is that people want to be able to relate to you. The real you, not a pretend version of you. The more that someone feels you are relatable, the more likely they are to become enrolled in you & want to work with you.

Social media is an insanely powerful & free tool & when executed well it can have phenomenal results. It is our mission to help keep you informed & provide you with tools that support you in staying top of mind.

_____________

I hope you found this helpful! If you have any questions you'd like answered or topics you'd like me to cover in future blogs, please submit them below!

- Therese

Creative Director & Marketing Strategist at Real Talk Media

134 Video Stats You Need to Know in 2022

therese@realtalkmedia.com (Brett Ward) — Wed, 12 Jan 2022 16:50:51 GMT

134 Video Statistics You Need to Know in 2022

Author- Sarika from InVideo Last Updated on: December 14, 2021

It’s no secret that videos have become the most popular choice for content consumption today.

In 2020, 96% of consumers increased their online video consumption , and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

This makes video content an irreplaceable part of any businesses’ marketing strategy. Hence, we’ve put together this list of video marketing statistics that will pave the way for you to use videos as a part of your marketing wheel this year.

A. Top Video Marketing Statistics

Here are some stats that illustrate why video content cannot be overlooked as a part of your marketing strategy.

1. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 ( Cisco ). In fact, as of January 2018 , 85% of all internet users in the United States watched online video content monthly on any of their devices ( Statista, 2018 )

2. As of 2020, 83.3% of internet users in the US accessed digital video content ( Statista )

3. 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year ( Social Media Week )

4. Studies show that 54% of consumers want to see more video content from a brand or business they support ( HubSpot, 2018 )

5. 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video ( Optinmonster ). Additionally, 79% of people say they’ve been convinced to buy or download a piece of software by watching a video, which you can create for your brand in a matter of minutes by using the 5,000+ ready-to-use video templates on InVideo.

6. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text ( Insivia )

7. 86% of businesses use video as a marketing tool — up from 63% over the last three years ( Wyzowl )

8. Marketers who use video grow revenue 49% faster than non-video users ( WordStream )

9. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined ( Small Biz Trends, 2016 – updated 2022 )

10. 87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of marketers who use video say that it’s an important part of their marketing strategy ( HubSpot )

11. 83% of video marketers say video has helped increase the average time their visitors spend on the page ( Wyzowl )

12. Video marketers get 66% more qualified leads per year ( Optinmonster, 2019 )

13. Including a video on your landing page can boost your conversion rate by up to 80% ( WordStream )

B. Video Consumption Statistics and Usage Trends

1. More video content is being uploaded in 3o days than what major television networks in the US have created in the past 30 years ( WordStream )

2. By 2022, 82% of the global internet traffic will come from streaming videos and downloads ( Cisco )

3. One-third of all online activity is spent watching videos ( WordStream )

4. 85% of the internet audience in the US watches videos online ( Statista )

5. Users spend 88% more time browsing on websites that have videos (Social Media Week )

6. People watch an average of 16 hours of video every week ( Wyzowl )

7. 6 out of 10 people prefer watching online video content compared to television ( Think with Google )

8. An average person will spend 100 minutes per day watching online video in 2022 ( Zenith Media )

9. In 2019, internet users watched an average of 6 hours and 48 minutes of online video per week ( Limelight )

10. Men spend 40% more time consuming online video content as compared to women ( WordStream )

11. Online video consumption has increased across all age groups in the last 5 years but the largest increase is seen in people over 46 years old ( Limelight )

12. More than 75% of all videos are played on mobile devices ( eMarketer )

13. 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically ( Social Media Week )

14. 87% of business-related videos are still viewed on a desktop ( VidYard )

15. Videos that are up to 2 minutes long get the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have a long video and people make it past 6 minutes – there are hardly any drop-offs in engagement. ( Wistia )

16. 52% of viewers watch a video all the way through and only 25% finish watching a video if it’s 20 minutes or more ( VidYard )

17. 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. You can quickly do this using the intuitive InVideo online editor that allows you to easily add and edit text to your videos in minutes. ( Verizon & Publicis )

18. The completion rate of interactive videos are 90% ( Social Media Week )

19. Personalized videos are 35% more likely to retain viewers as compared to non-personalized videos ( HubSpot )

20. 65% of viewers skip online video ads ( CNBC, 2017 )

21. Videos that are lesser than 90 seconds long have a 50% retention rate ( HubSpot )

22. In the US, the most popular viewing time for online videos is Wednesday between 7 AM-11 AM PST ( HubSpot )

23. Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long ( HubSpot )

24. Only the top 5% of video retain 77% of viewers on average till the last second ( HubSpot )

C. Video Marketing Statistics for Social Media

Let’s start by looking at some general social media video statistics and then deep dive into video stats for each platform:

1. Video posts on social media get 48% more views ( The Marketing Helpline )

2. 73% of people want to see “entertaining” videos on social media ( HubSpot )

3. 16% of social video viewers use vlogs to research products ( Global Web Index, 2018 )

4. 17% of companies use live video as a part of their social marketing strategy ( HubSpot )

5. YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] ( Oberlo )

(I) YouTube video marketing statistics

6. 65% of viewers say that YouTube is their favourite channel for consuming video content ( Limelight )

7. 62% of universal searches on Google include a video and 8 out of 10 of those video results come from 8. YouTube ( Searchmetrics, 2018 )

8. There are 38 million active channels on YouTube of which 15 million are content creators and 22,000 of them have crossed 1 million subscribers. ( Tubics )

9. 500 hours of video content is uploaded every minute to YouTube, as of 2019 ( Statista )

10. The average time spent on YouTube daily is 17 minutes 31 seconds ( Alexa )

11. Globally, mobile YouTube videos reach more 18-19-year-olds than any television network. ( Think with Google)

12. Daily live streams on YouTube grew by 45% in total in 2020 ( YouTube Trends )

13. Globally, 40% of shoppers said that they purchased products that they had discovered on YouTube ( Think with Google, 2018 )

14. 50% of marketers creating online video content for YouTube ( PPC Hero, 2019 )

15. YouTube mobile users pay 2X more attention to what they’re watching, as compared to those watching television. 7 out of 10 people also default to horizontal viewing when they’re consuming videos on their phone. ( Think with Google )

16. YouTube is the second most preferred content for millennials to consume online video content after Netflix ( HootSuite )

(Want to dig deeper into the state of YouTube today? Check out our YouTube statistics guide and get up to speed with the latest YouTube trends. )

(II) Facebook video marketing statistics

17. Facebook records more than 8 billion video views per day ( TechCrunch, 2015 )

18. In the year 2020, 15% of all content on Facebook was video content ( Social Insider )

19. Accounts with over 100,000 followers on Facebook have 71% of video content ( Social Insider )

20. Only 12% of video posts on Facebook are live streams . However, they get double the engagement of pre-recorded videos ( Social Insider )

21. Facebook users spend 3x more time watching live videos than uploaded videos ( Ever Increasing Circle & Hubspot )

22. Facebook has more than 500 million active video advertisers every month ( Ever Increasing Circle & Hubspot )

23. Video posts have the highest organic engagement on Facebook ( Ever Increasing Circle & Hubspot )

24. 49% of consumers engage with branded video content on Facebook – double than any other social platform ( Ever Increasing Circle & Hubspot )

25. 75 million people visit Facebook’s video platform Facebook Watch daily and spend an average of 20 minutes ( Ad Week )

26. 85% of videos on Facebook are watched without sound ( American Press Institute )

(III) LinkedIn video marketing statistics

27. Video posts on LinkedIn are shared 20 times more than other content formats ( LinkedIn )

28. 80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos are designed for silent viewing (with texts or captions) are more likely to be watched till completion ( LinkedIn )

29. Videos that are 30-90 seconds long work best on LinkedIn ( LinkedIn )

30. Brands get 24x more comments and 7x more reactions on LinkedIn live streams compared to a published video ( LinkedIn )

31. 38% of marketers post video content on LinkedIn and 75% of them said it was successful ( Wyzowl )

(IV) Instagram video marketing statistics

32. Instagram has seen an 80% increase in users spending time watching video on the platform since June 2017 ( Instagram )

33. 60% of Instagram videos on Stories are watched with the sound on ( Instagram )

34. Video posts on Instagram receive twice as much engagement as compared to other types of posts ( Search Engine Journal )

35. Using stickers on Instagram Stories can increase viewership by 83% ( Facebook )

36. One-third of the most-watched Instagram Stories came from business profiles ( S prout Social )

37. 30% of Instagram users say that they have bought a product after discovering it on Instagram ( YotPo )

38. 7 out of 10 users said that they swiped up to access links on Instagram Stories by brands ( Mention ).

(V) Twitter video marketing statistics

39. Twitter gets 2 billion views on video each day ( Twitter )

40. 90% of Twitter video views come from mobile devices and 45% of Twitter users want to see more celebrity videos ( Twitter )

41. Promoted tweets with videos save more than 50% on cost-per-engagement ( Twitter )

42. Tweets with videos get 10x more engagement as compared to tweets without video ( Twitter )

43. Video Website Cards on Twitter videos give a 2x higher clickthrough-rate as compared to standard video ads and boosts user retention by more than 60% ( Twitter )

(VI) TikTok & Snapchat video marketing statistics

44. Tik Tok has over 800 million active users worldwide ( Datareportal )

45. More than 1 billion videos were viewed every day in the year 2018 ( Influencer Marketing Hub )

46. On average, American users spend 46 minutes on Tik Tok every day, amounting to 37 billion video views a month ( Ad Age )

47. 68% of people use Tik Tok to watch someone else’s video and 55% of people upload their own video ( Global Web Index )

48. Only 1 in 10 marketers have tried video marketing on Tik Tok. Of them, 66% report having been successful ( Wyzowl )

49. Tik Tok’s brand takeover ads guarantee 5 million daily impressions and allow only one advertiser to use this format per day ( Ad Age )

50. Over 10 billion videos are watched on Snapchat daily ( Social Media Week )

51. 12% of marketers use Snapchat as a channel and 50% claim success from using this platform ( Social Media Week)

D. Video Marketing Statistics for Marketers and Businesses

1. 64% of consumers purchase a product after watching social videos created by brands ( Tubular Insights, 2017 )

2. 80% of users can recall a video ad they viewed in the past 30 days ( Small Biz Trends )

3. 54% of people want to see more video content from marketers ( HubSpot )

4. Video is the number one form of media used as a content strategy by marketers ( HubSpot )

5. 45% of consumers want to see more live videos from brands on their social media ( Sprout Social )

6. 63% of social media marketers believe that live video will become more important in the coming year ( Sprout Social )

7. 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation , and 87% of video marketers say video has increased traffic to their website ( Wyzowl )

8. Promotional videos for a product or service , brand storytelling videos, and product demos are the most common video types used by marketers ( HubSpot )

9. 80% of video marketers say video has directly helped increase sales and 95% of video marketers plan to increase or maintain video spend in 2020 ( Wyzowl )

10. 85% of businesses use video as a marketing tool ( Wyzowl )

11. 71% of B2B marketers and 66% of B2C marketers use video marketing ( Wyzowl )

12. 80% of marketers create videos that are 3 minutes or less ( Wyzowl )

13. On average, marketers increase digital video budgets by 25% year on year ( IAB )

14. The video marketing industry in the US alone is worth $135 billion ( Social Media Week )

15. Emails with the word ‘video’ in the subject are opened 7% more than emails without ( Social Media Week )

16. 41% of video marketers use webinar a channel – 83% claim success and 37% plan to keep using it as a part of their marketing strategy ( Social Media Week )

17. 43% of businesses plan on using interactive video in the coming year ( Social Media Week )

18. 14% of businesses have used 360-degree videos ( Social Media Week )

19. 74% of video marketers claim success with using 360-degree videos ( Social Media Week )

20. 66% of marketers planned to use video as a part of their marketing strategy in 2020 ( Wyzowl )

21. Video marketers get 66% more qualified leads per year ( Oberlo )

22. 8 out of 10 people have purchased an app or software after watching a brand’s video ( Wyzowl )

23. 55% of consumers watch videos before making purchase decisions ( Search Engine Journal )

24. 48% of marketers who used video in their strategy for the first time said they started because they found it easier to convince others of its value through video ( Wyzowl )

25. 18% of marketers that started using video as a part of their marketing strategy in 2019 did so because they felt clearer about the ROI on video ( Wyzowl )

26. On average, businesses post 18 videos in a month ( HubSpot)

27. With shorter attention spans, marketers have only 2.7 seconds to get the attention of their audience ( Marketing Mag )

28. The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020 ( Wyzowl )

29. The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video ads [42%] ( Wyzowl )

30. 96% of people have watched an explainer video to better understand or learn about a product or service. 84% of people say that watching online videos of brands has convinced them to buy a product or service. 86% of people say they want to see more video content by brands in 2020. Of these, 36% prefer more educational and explainer videos ( Wyzowl )

31. 46% of marketers who started using video in their marketing strategy did so because they believe that video is becoming more affordable and 46% of them also believe that it is easier to create videos in-house . 43% of marketers say that video marketing has reduced the number of support calls they received, an increase since 2015 at 30% ( Wyzowl )

32. 35% of businesses are using intermediate or advanced analytics to track the performance of their videos ( HubSpot )

33. Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies ( Sales Loft, 2018 )

34. Saas companies that had a video in their proposal got a 41% higher closing rate ( Proposify )

35. Companies that use advanced analytics to measure the performance of their videos are more likely to increase their video budgets this year ( HubSpot, 2020 )

36. Event service companies whose proposals had a video also had a 103% higher closed rate ( Proposify )

37. Businesses and organizations that create more than 51 videos in a year grew from 13% in 2019 to 46% in 2o2o ( Demand Metric & Vidyard Report 2020 )

38. Small and medium-sized organizations (57% each) both rely majorly on internal resources when it comes to creating video content ( Demand Metric & Vidyard Report 2020 )

39. Emails with videos in them improve the click-through-rate by 300% ( Campaign Monitor )

40. 13% of marketers who don’t use video as a part of their strategy is because they lack the time, 20% marketers say it is too expensive, and 17% marketers don’t know where to start ( Wyzowl )

E. Impact of COVID and the way forward

While the pandemic brought in a wave of uncertainty – like budget cuts and lack of resourc es, it also boosted the rate at which online content was consumed. All communication went digital and businesses found a new way to interact with its consumers. Let’s look at some data that can give us an insight into what the past year has changed and what can we expect going forward:

1. Video still remains a top priority for marketers in terms of spends and usage. 93% of marketers who use video said that it is an important part of their strategy which is an increase from 92% in 2o2o and 91% in 2019 ( HubSpot )

2. 91% of marketers feel that the pandemic has made video important for businesses and brands ( HubSpot )

3. 60% of video marketers say that they expect their 2022 to be affected. 70% of these video marketers say that they are expecting an increase in their budget whereas 30% say that it will be cut short ( HubSpot )

4. 96% of consumers say that the pandemic has increased the amount of video content they have consumed online ( HubSpot )

5. 96% of video marketers plan to maintain or increase their spends on video in 2022 ( HubSpot )

6. 69% of marketers who haven’t used video as a part of their content strategy plan to incorporate it in 2022 ( HubSpot )

7. 9 out of 10 people want to see more videos from brands and businesses ( HubSpot )

It’s evident from the above trends and stats show that videos are super effective for businesses and marketers. However, only 86% of businesses actually leverage video content for their brand. We wanted to dig deeper into the top reasons why businesses and brands don’t choose video as a part of their marketing strategy and here’s what we found out:

WHY BUSINESSES AND BRANDS DONT INVEST IN VIDEO MARKETING?

TIME: 13% of marketers who don't currently use video say it's because they lack the time.

COST: 20% of marketers who don't currently use video say it's because it's too expensive.

EFFORT: 17% of marketers who don't currently use video say it's because they don't know where to start.

We’ve built InVideo to tackle these exact bottlenecks at the grass-roots level and enable anyone and everyone with little to no video creation experience to be able to turn their ideas into beautiful videos in minutes. Here’s how:

TIME – Creating a video from scratch is time-consuming and effort-intensive. You have to manage everything – right from scripting the video, pre-production, shooting the video, and finally editing it. Hence, many businesses find it extremely tedious to add a video to their marketing strategy; but creating a video should take minutes and not hours. That’s why we built InVideo with an in-built library of 4000+ pre-designed templates , stock footage, animations, graphics, transitions, and music, that’ll allow you to bring your ideas to life in minutes. Moreover, our online editor is simple to use and does not require you to know any technical software or shortcuts. You also don’t need hours of render time because InVideo lets you render videos in less than 15 minutes.

COST – Creating a video traditionally can burn a hole in your pocket with hiring professionals to shoot, edit and act. What if you didn’t have to do that anymore? InVideo lets you choose from over 8 Million stock videos and images from premium sources like Shutterstock and iStock to create visually stunning videos at no extra cost. You can also choose from a wide selection of royalty-free music to add to your videos or you can record a voiceover (VO) and upload it too. The best part- you can get started for free today and upgrade to get access to our complete media library for as low as $20/month.

EFFORT – You don’t have to be a pro at editing or even have the technical know-how to create scroll-stopping videos using InVideo. It has been designed to keep marketers in mind, and so this online video editor is super simple to use. You can create a video in less than 15 minutes using customizable templates and if you’re just starting and don’t know much about editing videos, we have the world’s first intelligent video assistant , IVA, that will help you make your videos seamless and perfect.

Summing up –

We’ve listed enough evidence for you to start leveraging video content to grow your business and brand. We’ve also addressed the bottlenecks and given you a practical solution that allows you to start creating videos right away.

Found this video marketing statistics article helpful? Please do share it with your friends and peers looking to create videos for their business or brand.

Looking to start a YouTube channel for your business? Don’t forget to check out this article on YouTube video statistics.

Want to be a part of a community of creators, just like yourself, and discuss video marketing stats, video ideas, insights, and more? Join the InVideo community – a place for you to connect and learn from 20,000+ other video creators like yourself.

Article Source: https://invideo.io/blog/video-marketing-statistics/

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